Patient centricity during drug development and commercialisation
Patient adherence remains a major consideration for pharmaceutical manufacturers. Medication works effectively only when patients take the right amount at the right time in the right way. For many patients, taking medication can be unpleasant whether that is because of the taste, difficulties in swallowing or simply the inconvenience, for example not being able to take certain medications with food.
There are certain patient populations that are particularly prone to non-compliance. A key example of this is the elderly, they tend to take many medications each day, which can be complicated to remember, and they can also struggle with certain types of packaging.
Here, our Senior Director, Technology Officer & Strategic Investments, Torkel Gren, discusses the importance of patient centric medication in an interview with PharmExec.
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